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Lakes Lodge

BRIEF

We were assigned the task of increasing sales for Taupo Bungy through the medium of social media. We were given full control over the posting schedule, content creation, budget allocation and execution. There was no strategy in place before we took over the social media marketing for Taupo Bungy so we had a blank canvas to work with and got to work straight away on a 6 month plan.

FOCUS

The majority of our work with Taupo Bungy has focussed on social media marketing, in particular Facebook and Instagram. We have also provided a number of insights into competitors and the current level of SEO on the Taupo Bungy website.

OUTCOME

We have implemented a number of strategies across Facebook and Instagram targeting both the FIT (frequently in transit) and domestic market. We sourced organic content and distributed this across both social platforms, encouraging conversation through brand awareness as well as direct call to actions through strategies aimed at increasing web traffic through social.

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Leads Generated from Social
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Number of Impressions (Thousand)
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Google Ranking Movements

Stand Out Campaign

Wedding Lead Generation

OVERVIEW

Generating leads was one of the biggest issues for Lakes Lodge. They could count the number they had received from their previous marketing agency on one hand in an entire year! In just 9 months we’ve generated 639 conference, private party and wedding leads from our successfully executed strategy. We’ve perfected the formula for Lakes Lodge and on average they receive over 2 leads per day.

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LAKES LODGE FACEBOOK
@lakeslodgeokataina
LAKES LODGE INSTAGRAM
@lakes_lodge
LAKES LODGE WEBSITE
www.lakeslodge.co.nz

Looking to get started on your own winning strategy?

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