Oxygen has grown a strong reputation in Taupo and throughout New Zealand for our search engine marketing and pay per click strategies. Not only do our expert SEO technicians build the best positions possible for your business in search ranking results, we also make sure your Google Adwords campaigns are built to display ads that are being seen by your exact target audience and actually generate traffic from consumers who are most likely to make actionable choices on your website.
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WHAT IS SEARCH ENGINE MARKETING (SEM)?
Search engine marketing involves a lot of key indicators to help Google rank your site as the number one choice for search results when a user inputs a given keyword. Overtime, SEM has been referred to more commonly as ‘paid search’ which involves paying search engines to display your website higher up in search results.
WHAT IS PAY PER CLICK ADVERTISING (PPC)?
Pay per click advertising is exactly as it suggests, you pay for the clicks your receive on your ad to send people to your website. Google operates an auction based platform where businesses compete for the same audience. An effective PPC strategy can help lower your cost per click (CPC), add SEO in the mix and you have a strong formula for success
TRACKING PERFORMANCE & RESULTS.
We use Google Analytics to monitor and assess the effectiveness of our digital marketing campaigns for all web based activities. We analyse key metrics to ensure the campaigns we are running are performing to the highest level, achieving the lowest cost per click and attracting the most engaged traffic possible for your business. For the first 8 weeks we tweak and alter the creatives and copy for campaigns as well as managing budget to best see which campaigns resonate with the best audiences.