Search engine optimisation (SEO) is the process of implementing a number of strategies to rank your website as high up in search results as possible. At Oxygen we follow Google’s guidelines of ethical practices and implement these along with our unique SEO techniques throughout your website so you can outrank competitors for keywords that your exact target audience is searching for. Oxygen ranks #1 for a number of keywords that we outlined would give us the best chance of attracting the best traffic for our business. Let us do the same for yours.
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HOW CAN WE HELP YOUR BUSINESS ON GOOGLE?
- LOCAL SEOGoogle my business is a huge factor in influencing ranking positions for local search results, if this is setup correctly it can make a major difference to your local traffic acquisition.
- SEO STRATEGYOutranking your competitors is not as easy as it sounds. It requires a systematic strategy involving keyword research, competitor analysis and site optimisation to name a few.
- KEYWORD RANKINGSKeywords are a group of words or phrases that your audience searches for, it's important to consider two key factors when choosing keywords, search volume and competition.
- OUTREACHThis involves creating backlinks to your website which helps to increase your organic visibility to Google. This is an ongoing process which gets stronger overtime.
- COPYWRITINGHigh-quality and high-volume text on your website is vital for search engines to crawl your site and locate words that users are searching for. This needs to be carefully planned, researched and executed.
- WEBSITE OPTIMISATIONGoogle considers a number of factors when ranking sites so optimisation is key to essentially showcase your website to Google in the best possible light. A number of on-site techniques can be used to enhance these results.
- LINK CLEANSINGWithout even realising it, your website could have a number of negative backlinks on your website. This process attempts to remove these backlinks so Google doesn't penalise you for unreliable ties with your site.
- COMPETITIVE ANALYSISSeeing what the competition is doing can have a huge impact on the decision we make for your business, we look at what keywords they rank for and assess ways we can optimise your site to boost positions to as high as possible.
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